When most businesses think about marketing they start with the tool or media they are going to use. At one point twitter was the favourite. Everyone is on Twitter we must use that for marketing. Then there was the Pay-Per-Click or Google AdWords “gold rush”. Oh and of course you must be doing email marketing, …
People do business with people…… People do business with people they know, like and TRUST. People may know your business. They may even like your business. But they won’t do business with you or recommend you to others until they TRUST your business. That’s why building trust in your business is vitally important. But how …
Mention the word project, or even worse, the term project management, and most people think of big undertakings. Cross-Rail, the Olympics, building a new hospital etc. Yep – these are all BIG projects. But there will be lots of little projects in your business. That special offer email campaign. That Facebook ads campaign. Revamping your …
Most of the people in your business sector are wrong, most of the time. That’s a pretty bold assertion. Let me explain why. MARKET DYNAMICS – THE PARETO PRINCIPLE The Pareto principle often referred to as the 80:20 rule is often quoted in business. You get 80% of your profit from 20% of your customers. …
